The Public Health Agency of Sweden
Updated 30 May 2023

Rules and regulations on tobacco traceability, traceability labels and security features

Tobacco products must be traceable, have traceability labels and security features as stated by law. Now the rules applies to cigarettes and roll-your-own tobacco. From 20 May 2024, all tobacco products will be covered, but there are transitional rules. The Public Health Authority supervises that the rules are followed.

Transitional rules

Other tobacco products than cigarettes and rolling tobacco, manufactured in the Union or imported to the Union before 20 May 2024 may be sold without unique identifiers, so called traceability labels, and security features until 20 May 2026.

If the rules are not complied with

The Public Health Agency of Sweden is the supervisory authority for manufacturers, importers, wholesalers, distributors and in some cases retailers, with regard of traceability labelling, security features and traceability. The Public Health Agency may, in its supervisory capacity, issue the injunctions or prohibitions that are necessary for compliance with the law or a regulation issued pursuant to the law. The Public Health Authority may also decide that identifier codes shall be deactivated. A decision on an injunction or prohibition may be accompanied by a fine.


A fine is an amount of money to be paid if you do not comply with a decision by a supervisory authority. The fine is imposed by a court. The sum can be determined in advance and can amount to several thousand Swedish Crowns.