The Public Health Agency of Sweden
Updated 24 November 2020

Trade in tobacco products

Here you will find information about the rules that apply to the sale of tobacco products in Sweden. This page contains information about, among other things, permits and sales of tobacco products to consumers in Sweden from another country.

Sales of tobacco products and permit requirements

Retailers and wholesalers in Sweden who intend to provide tobacco products for consumers must apply for a permit from their local municipality in order to do so. To obtain a permit, you must show that you are suitable to carry out the business. You also need to submit a self-monitoring programme in your application. When you submit your application, the municipality charges an application fee. If you are a retailer outside of Sweden, you will find information about cross-border distance sales of tobacco products further down on this webpage.

Everyone involved in the trade of tobacco products must also have identification codes issued by the national ID issuer. This is so deliveries of tobacco products can be registered in the traceability system.

Information about traceability of tobacco products can be found here.

You shall also consider the following information when providing tobacco products to consumers in Sweden:

Cross-border distance sales

What is considered as cross-border distance sales?

Cross-border distance sales is when a retail outlet, who has neither a registered office nor a business in Sweden, provides tobacco products to consumers in Sweden from another country via distance sales.


Registering information about cross-border distance sales

In order to conduct cross-border distance sales of tobacco products, retail outlets have to register information about tobacco sales to the Public Health Agency of Sweden. The registration has to be confirmed by the Agency before the sale is allowed. We will confirm the registration promptly.

To facilitate the registration of cross-border distance sales, you can use the following form:
Registration form for cross-border distance sales of tobacco products (Word, 37 kB)

For the registration to be complete, you must also submit a self-monitoring programme.

You can submit the registration of your cross-border distance sales to the Agency by e-mail or mail.

  • Email address: info@folkhalsomyndigheten.se
  • Any of the following postal addresses:
    • Folkhälsomyndigheten (The Public Health Agency of Sweden)
      Enheten för produktkontroll
      Box 505
      831 26 Östersund
      Sverige (Sweden)
    • Folkhälsomyndigheten (The Public Health Agency of Sweden)
      Enheten för produktkontroll
      171 82 Solna
      Sverige (Sweden)

Changes in submitted registration or sales

If any information regarding your registration and/or sale changes, you must report it to the Public Health Agency of Sweden without any delay.


Self-monitoring and self-monitoring programme for cross-border distance sales
Retail outlets who engage in cross-border distance sales of tobacco products must exercise self-monitoring. You are responsible for ensuring that a suitable self-monitoring programme exists and is enforced.

The purpose of self-monitoring and the self-monitoring programme is to support you when conducting sales of tobacco products. The self-monitoring programme also serves as a checklist on the requirements stated by law. You undertake all control activities yourself. This means, among other things, that you shall operate an age verification system that verifies, at the time of sale, that the outlet do not sell tobacco products to a person under the age of 18.

For guidance on what a self-monitoring programme should include, see the link below. The guide contains special sections for those who intend to get engaged in or already is with respects to cross-border distance sales.
Guidance for self-monitoring programmes for the sale of tobacco products, electronic cigarettes and refill containers.

Personal data in cross-border distance sales

Retail outlets who engage in cross-border distance sales of tobacco products, shall not disclose personal information about the consumer to the manufacturer of tobacco products, companies forming part of the same group of companies or to other third parties.

Personal data shall not be used or transferred for purposes other than the actual purchase.

Control purchase

In order to provide a basis for a dialogue between the municipality and a trader of tobacco products about the obligation to ensure that the buyer has reached the age of 18, the municipality may conduct control purchases. The municipality may only hire a person over the age of 18 to conduct a control purchase.

A control purchase may be conducted without the trader being notified in advance. The municipality shall notify the trader of the control purchase as soon as possible after a completed control purchase. A control purchase may not be used as the basis for an administrative sanction.

If the sale violates the rules

If the sale of tobacco products violates the rules for sale, the municipality and the Police may, in the course of their supervision, issue injunctions or prohibitions. In decisions on injunctions or prohibitions, the supervisory authority may impose a fine. The municipality can also revoke the sales permit.

The regulations on which this information is based

You always have an obligation to know what applies by law. The information on this website is only intended to serve as an aid to you and does not replace what is stated in the law. There may also be other laws or regulations of other authorities that you need to be aware of. The Public Health Agency of Sweden cannot guarantee that the information on this site always is up to date.