Labelling requirements on waterpipe tobacco

Waterpipe tobacco that are available to consumers on the Swedish market must carry health warnings in Swedish on its packages. The health warning consists of a general warning, an information message, and a combined health warning that includes smoking cessation information.

The labelling requirements cover packaging. Packaging includes:

  • Unit packet, the smallest individual packaging of waterpipe tobacco that is available on the market.
  • Outside packaging, any packaging in which waterpipe tobacco are available on the market and which includes a unit packet or an aggregation of unit packets; transparent wrappers are not regarded as outside packaging.

Waterpipe tobacco that are available to consumers on the Swedish market must carry health warnings consisting of a general warning, an information message, and a combined health warning that includes smoking cessation information in Swedish on its packages.

As a manufacturer or importer, you are responsible for ensuring that packets carries correct health warnings. There are also some elements or features that may not be presented on the packaging of waterpipe tobacco or the product itself, prohibited product presentation.

Health warning

Picture library

If a manufacturer or an importer of waterpipe tobacco need access to the picture library of high resolution combined health warnings, designed for the Swedish market, please contact us.

Prohibited product presentation

Packaging of waterpipe tobacco or the product itself must not include any elements or features that:

  • Suggests that a particular product is less harmful than other such products.
  • Information about the nicotine, tar or carbon monoxide content of the product.
  • Resembles a food product.
  • Resembles a cosmetic product.
  • Suggests that a certain product has environmental advantages.
  • Refers to taste, smell, any flavourings or other additives.
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