The report presents results from a pilot test of Tailoring Immunization Programmes (TIP), a method developed by WHO/Europe to identify barriers and motivating factors to MMR vaccination in communities with low coverage in Sweden.

The study is the basis for suggested tailored communication and educational interventions with the goal of increasing vaccination coverage in the studied populations.

This report describes experiences and lessons learned during the implementation of the TIP and is mainly intended for health care professionals, other national authorities, and non-governmental organisations.